Paysafe Campaigns
I worked at Paysafe from 2021-2024 and was a huge part of their rebranding, relaunching social, and many event campaigns during this time. I reported to the Creative Director, and was responsible for creating graphic assets and assisting to video assets for Merchant Solutions verticals. I collaborated with the design team on rebranding efforts by creating printed sales assets, social media ads, booths, and award-winning ads for Paysafe.
2024 American Heart Association
Heart Ball Digital Ad
Advertisement I created to display in Jacksonville airport, supporting Paysafe’s sponsorship of the 2024 American Heart Association Heart Ball. This ad was submitted for a 2024 Addy Award.
Paysafe Partner Conference
The Paysafe Partner Conference stands as a premier gathering, drawing current and would-be partners and clients of Paysafe from across the globe to converge in a dynamic exchange of insights, innovations, and partnerships. As a large-scale event meticulously orchestrated by Paysafe, it serves as a pivotal platform for networking, knowledge-sharing, and collaboration. Hosted in vibrant U.S. locations like Nashville and New Orleans, the conference offers a compelling fusion of industry expertise, cutting-edge technologies, and strategic discussions tailored to empower attendees with actionable insights.
As a lead designer for this event from 2022-2024, my contributions were pivotal in elevating the event's visibility within our sphere of business. Through captivating visuals and strategic branding such as the social media campaigns, booth and swag designs, as well as direction of the events creative assets, I heightened the event's recognizability and played a crucial role in driving attendance. My designs resonated deeply with the target audience, instilling anticipation and excitement, ultimately drawing more participants to engage in the enriching experience offered by the conference.
Taco Bus Campaigns
As the lead designer for Taco Bus during my tenure at Absolute Marketing Solutions (2016-2019), my primary focus was to cater to their creative requirements across various projects. This involved meeting with the clients bi-weekly to thoroughly understand their branding and design preferences, ensuring successful interpretation of their needs into visually compelling concepts. Additionally, I provided creative direction to my team, offering insights to elevate project outcomes. Beyond my role as designer, I also took on additional responsibilities, such as photography, social media management, and content writing, ensuring a holistic approach to meeting Taco Bus' creative needs and driving successful outcomes across all fronts.
Billboard Campaign Design
I collaborated with my clients to design a billboard campaign highlighting their new store in Orlando, as well as new products on their menu. The billboards premiered from Tampa over I-4 to Orlando. The campaign led to an increase in both brand awareness in a new city, as well as social media and website traffic increase.
Food Packaging Design
Taco Bus wanted new packaging design for all of their stores that represented their laid-back mantra, “Keepin It Chido.” I created a design with custom typography that was simple, cool, and very on brand for their new packaging.
Creative Direction and Design for Event Campaigns
I was the creative director and designer for the EL JEFE Burrito Eating Championship 2017 & 2018, where both professional and local eaters competed in a timed race to see who could finish the 2 lb. El Jefe Burrito. The Grand Prize was $2,500, and both years were a huge success. We received media coverage from ABC Action News, Tampa Bay Times, and Creative Loafing. Our agency also took home a Platinum dotCOMM award for Experiental Marketing, a Golden MarCom Award, and a Silver Davey Award.
For the El Jefe Burrito Eating Championship Event Campaign, I created the “El Jefe” character, a luchador mascot that attended the event and greeted attendees and participants in-character. I designed the championship belt, and directed photography as well as directing and creating the marketing material as part of my contributions to this award-winning campaign.
Branding + Logo Design
Paysafe 2024
AI Hackathon
Event Logo
I designed this logo to seamlessly integrate futuristic elements with the company's identity, embodying innovation. Its sleek design and dynamic composition capture the essence of technological advancement, setting the stage for an exhilarating event.
Crypto Event
Apparel Design
This crypto artwork was created for our events that the Paysafe Crypto Team were attending, to be displayed on booths, tables, and the backs of t-shirts that the team would wear during the events.
Partner Conference Nashville Event Logo 2024
This was my third Partner Conference where I was asked to create an event logo for the location. Drawing inspiration from the vibrant energy of Nashville and Paysafe's brand identity, I crafted a logo that encapsulated the essence of the event. Infusing elements such as musical notes, the iconic Paysafe colors, and subtle nods to the conference's theme of collaboration and innovation, my design resonated deeply with stakeholders.
Branding and
Logo Design for
Castle Construction
When Castle Construction came to me, they were a fairly new company that wanted to attract a younger, hipper audience for the booming real estate in the Tampa Bay area. I collaborated with their team to develop a fresh logo and branding for their company. For the logo, I came up with the green Castle “C”, that includes a hidden hammer in the white space.
Logo Redesign for Legacy Gaming
A casino gaming company wanted a new logo that represented their legacy in the business,I hence the name. I designed an update to their logo that was classic and reflected their brand, but now was usable for everything from letterheads, to being printed on their machines. I was inspired by classic Italian design, and drew the filigree detail by hand.
Illustration + Digital Design
I love to draw and create art with both vector and raster based digital programs, these are some of the vector-art illustrations and infographics I have designed for past professional projects.
Vector Illustrations
I have experience providing illustrated assets to my teams for print, digital, brochure, e-learning, animation, email and social media marketing.
Infographics
Here is a strong example of an infographic I’ve designed showing both my illustration skills and my ability to community information visually.
Additional Print Work
New Signage
for ZooTampa
ZooTampa had just undergone a huge re-branding, and after our team had redesigned their new website, they asked me to redesign their ticketing signs to reflect their new style while organizing the information in clear way. I was happy to work with their creative team to bring the ticketing signs to life.
Event Poster Design for
Alessi Bakeries
As part of an annual campaign, Tampa-staple Alessi Bakeries rolled back their bakery menu prices to 1912. To celebrate the event, I designed and directed the poster and marketing print material for their anniversary campaign. I utilized vintage photos of the Alessi family in their bakery, as well as custom typography to reflect the old Florida charm of the bakery. The event was very successful and led to an increase in business.
Editorial Design for
King Buddha CBD
Run Series
I designed a catalog page for King Buddha CBD, meticulously weaving together elements that reflect the brand's essence while spotlighting a groundbreaking collaboration with ultra-marathoner, Dean Karnazes. Through strategic layout, compelling imagery, and compelling copy, the catalog page serves as a dynamic platform to introduce customers to this innovative partnership and the exceptional products it brings to fruition."
Social Media Graphics
I worked along social media strategists and content writers to develop creative, eye-catching posts for various clients, here is a sample of some of the images I’ve created:
Social Media campaigns and Illustrations I’ve created
for various events and monthly DEI campaigns.
Instagram Story Campaigns
When creating a campaign for Paysafe Partner Conference, I utilized storytelling techniques, coupled with strategic placement of interactive elements like polls, questions, and swipe-up links, to ensure the campaigns not only resonate with our audience but also inspire action to sign up for the event.
Animated GIFs
Proficient in animating GIFs using Photoshop, here's one I crafted for Taco Bus' Happy Hour campaign, which significantly boosted foot traffic and sales at their locations during happy hours.
All artwork showcased on this page, including but not limited to images, illustrations, and digital compositions, are the exclusive intellectual property of Chelsea Pence, or their respective owners. Any unauthorized copying, reproduction, or distribution of these artworks is strictly prohibited and may result in legal action. By accessing this website, you agree to respect the copyright and intellectual property rights of the artist and owners. Thank you for your understanding and cooperation.